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You’ve just bought the worst house in the best neighborhood. Now it’s time to spruce the place up a bit. But deciding how to split up your budget could make a lasting impact.
Published in Windows - Vinyl
Steve the Window Guy is an expert at working with homeowners to help them plan their window, siding, door or roofing project.
Published in Windows - Vinyl

Window replacement companies in the Twin Cities.   Do you want to guess at how many there are?   It seems like there are thousands.   I can only imagine how confusing it must be for a homeowner to make a decision on which company to call for an estimate.     Even when a homeowner goes to a home show to look at windows it can be overwhelming because (and I swear I am not exaggerating here) 25-50% of the vendors at some shows will sell you a window.  Is it easier if you are looking for a siding or roofing contractor?  I don't think so.

Remember Us?

The challenge for us is being memorable.  So what can we do to become memorable?  When you see us at a home show what makes you stop and talk to us?   When you are surfing online for information what makes you stop on our page and explore for awhile?  What can we do to help you remember us?

I overhear sales guys on the phone making calls to homeowners they just met last week.  Those phone calls oftentimes start like this.  "From Universal Windows Direct. Universal Windows Direct.  Universal.  Windows. Direct." Our name just isn't ringing any bells to them.   They have looked at and talked to so many different window companies that everybody has started to sound alike. No matter how much fun they had in their home talking about their project with us, they just don't remember that the guy calling them on the phone is the one they liked.  Sometimes the homeowners actually say "Hold on while I get my notes"  and then they come back and say "OH HI!!  We like you!  Thanks for calling!"

Sure, it sounds a bit crazy but it makes sense.  It is human nature.   Shopping for windows can be like shopping for that perfect pair of dress pants.   Do you remember the last time you ventured into the Mall looking for pants?  After shopping for hours you finally decide on the perfect pair and you get ready to make your purchase.  But where was that store again?   What was the name of it?   Suddenly every store you go in to looks the same.   All the pants look the same.   All the sales people  sound the same.   You're so overwhelmed that you don't care anymore.  "These pants are fine", you tell yourself.  "The price isn't what I wanted but it is fine" You just want to be done.  You make the purchase and cross it off your list.

So here is my point.   We have plans to make us more memorable.  Big plans.  Plans to make us stick in your head..  catchy plans if you will.   Plans to make you smile when you see us.      We want you to know that when you are looking for a window  siding or door contractor we are the ones you are looking for.   We don't want there to be a doubt in your head that its us.  You are going to love working with us and we are going to take good care of you.

We can't wait to show you what we've been working on.   Next week's blog is going to be a doozie.   See you then!

Author:Melissa Brager

Tips on Visiting Home Shows

Replacement Window Contractors in Twin Cities

Hiring a Window Contractor

Published in Fun Stuff

Window Display at MN Home ShowWindows, Siding AND Doors!

Universal Windows Direct, Twin Cities works home improvement shows and expos throughout the Minneapolis and St. Paul Metro area.   It doesn't matter if we are in a huge convention hall, driving in a parade, or sitting in a tent at an outdoor event.   We love to display our great product!

Here are just a few examples!

 

Universal Windows Direct displays patio doors at Home ShowsHey Steve!

Universal Windows Direct displays Entry Doors at Home ShowsLooking for a new Entry Door?

Universal Windows Direct offers Wood Grain Vinyl InteriorsUniversal Windows Direct offers Wood Grain Vinyl Interiors

Wave at us in a local parade!

[caption align="alignright" width="300" caption="We love to talk about the construction of our bay window!"] 

Universal Windows Direct displays Bay Windows ast Home Shows[/caption]

 

Entry Doors and Patio Doors? You bet!

View all of our available colors in windows, siding, and exterior wraps.

Dreaming of a bay window?

Published in Home Shows & Events

Window replacement can be a tricky business.  We work a lot of different events and home improvement shows to show our product and talk to homeowners.   I am always surprised when someone walks up to me and says “Universal Windows Direct…. What does that mean?”.  “Well,  it is the name of our company.   We are part of a national group of dealers that offer an exclusive product.  We buy directly from the factory and pass the savings on to you.”   Then the next question comes.  “Doesn’t everybody buy direct?”

Actually, no.   I mean, every window is purchased from some place, but each time it moves from the factory and touches someone else’s hands, the price goes up.   When you buy windows you are involving yourself in one of a few different scenarios.

1)          You are buying from a contractor who is buying from a supply house who bought them from the factory.   The factory just made a bunch of windows and if the supply yard or big box store happened to have them in the size you needed the contractor bought them and resold them to you.   And the price reflects his markup as well as the supply yard markup.   You can see the price getting higher, can’t you?  (Cha-ching!)

2)     You are buying from a big box store because they have a great sale going on.  I bet.   It is no secret that retail markups to consumers are extraordinary.  Constant sales and deep discounts only prove this to you.   Not only that, but even a brand name at a box store can be a lower end version of that brand.   It’s like buying brand name women’s clothing at a low end retail outlet.   The tag might be the same (or close) but you the quality just isn’t there.

3)     Or, you could buy your window from a brand representative who does work directly with the factory.  Every.  Single.  Day.   That’s how it works at Universal Windows Direct.  Not only do we have an exclusive product that no one else in the Twin Cities offers, but over 90% of our business is selling that product.   The volume of work we do, combined with the volume of our group  of dealers throughout the country allows to keep the  costs way down.   The price reflects when you buy direct. Seriously.

So how do you know?   Ask where your new window is right now.   If it is somewhere stacked up with all the other windows just waiting for you to choose it  (like the last Christmas tree on Christmas Eve)  it isn’t factory direct.   It’s warehouse direct.

Factory Direct Pricing on WindowsThe price reflects when you buy direct!

When you buy windows from Universal Windows Direct our sales representative discusses the styles, colors and options that you want in your home.   Once the decision is made, we have a trained installer come to your home to get an exact measurement of the size of your replacement window, and then the window order is sent to the factory to be built for you.    It literally has your name put on the window the second it comes off the line.   Here is a window recently made for the Peterson family.   Personally, I think that is very cool.   Higher quality, exactly what you want, the perfect size for the opening in your home.   At a lower price.   What more do you want? Get started today.

Melissa Brager

Operations Manager, Universal Windows Direct, MN

Other Articles you might find interesting:

Why all windows are the same, and different

Why your windows may be fogging up

Why customers love Universal Windows Direct

Published in Customer Answer Center